EU AI Act Enforcement Begins, Boosting Deepfake Detection Market

The EU's AI Act became enforceable on August 2, requiring AI systems to disclose their nature and label deepfakes, while an expanded European AI Office monitors compliance, systemic risks and whistleblower reports. The rules coincide with a deliberate EU push toward "digital sovereignty," reducing reliance on US and Chinese tech giants through fines and support for European biometric identity and deepfake-detection firms. This deepens Europe's build-out of centralised regulatory and identity infrastructure, a structural step toward the continental self-reliance that could underpin a future unified European authority.