The International Christian Embassy brought thousands of Christian visitors to Israeli communities in Judea and Samaria, including the Psagot winery, in response to European laws restricting purchases of settlement products. Its Norwegian branch head, Dag Juliussen, called those laws antisemitism. The story shows Christian support for Israel organising against European trade pressure, in a dispute over land that Scripture ties to God's covenant with Israel, while the political status of the settlements remains contested internationally.